14 DAY TRIAL // Halo 5: Guardians has been released to critical acclaim by 343 Industries and Microsoft Studios, and the new game is making a lot of money for the publisher from microtransactions.
Microtransactions basically destroyed any chance of having quality games on mobile devices, and this “feature” is making its way through the PC platform, wreaking havoc. It’s now the turn of the consoles to suffer its wrath. One of the games that reported success with this new model, and which is sure to inspire others to do the same, is Halo 5: Guardians.
Players can buy REQ Packs which unlock vehicles, armor, weapons, and more. These can be bought with in-game currency or real world money, but there are different levels for REQ. In any case, it looks like the microtransactions for Halo 5 have been a great success.
“Earlier this year, we announced that the tournament prize pool would start at $1,000,000, and today, we’re excited to announce that thanks to your REQ Pack crowdfunding, an additional $500,000 has already been added to the pool,” wrote 343 Industries in a blog post about the first Halo World Championship.
The fact that the game generated $500,000 (€465,000) in a single week is impressive, and it shows that the microtransactions were a success.
In this particular case, the REQ Packs are not a problem and the money does return to the community, but this is only the beginning. Once they see that this model is successful, the studio and publisher will most likely give it a lot more attention in the future.