14 DAY TRIAL // Social games developer Zynga has plans to become similar to Google when it comes to brand recognition and to continue growing its community of players.
Speaking at the USA Today, CEO Forum Mark Pinkus, the leader of the company, has stated, “If you play our games, if you give us 15 minutes a day, I’m hoping that we don’t just give you entertainment but we actually enhance the relationships in your life.
“I challenge our product teams that our games should let you meet one new person a day. What I hope is that we create one of these forever brands and experiences like Google, that people, you know, look for in their lives.”
Zynga has 80 launched games that have 65 million daily users and its CEO also says that it has acquired no less than 22 companies in order to make sure that it has the talent to deliver new experiences at a constant pace.