14 DAY TRIAL // Blizzard Entertainment’s massively multiplayer online role-playing game World of Warcraft is apparently on the rise again, with the developer announcing that it hit 10 million subscribers.
The game is the most successful subscription-based MMO in the world, being considered as setting the standard for online role-playing games.
At its peak of popularity, during the days of the Wrath of the Lich King expansion, World of Warcraft had around 12 million active monthly subscribers, but the numbers gradually waned, up to the low figure of 6.8 million recorded during the summer of last year.
Now it would seem that the Warlords of Draenor expansion, released last November, has rekindled the flame in many old gamers and maybe sparked it in a lot of new ones, seeing a spike of over 2.6 million users.
This is the highest jump in registered users that the massively multiplayer online role-playing game has ever seen around the launch of a new expansion, bringing it once again over the 10 million active subscribers threshold, for the first time in two years.
It’s going to be very interesting to see the evolution of Blizzard’s numbers over the course of the year and how many of these new players will stick with World of Warcraft for the long haul.