14 DAY TRIAL // Vivendi, the main shareholder of publisher Activision Blizzard, is said to be looking for ways to sell its shares in the video game company in the near future in order to use the money to boost its other media properties.
Sources familiar with the inner workings of the company, cited by VG247, are saying that the decision is being made because of recent financial results that show a decline in full year profit.
Philippe Capron, the chief financial officer at Vivendi, tells investors in a call that, "The board continues to review a variety of different options, looking at ways to optimize the balance sheet. There is a process going at the board level."
Activision Blizzard might also be willing to get the shares back in order to bolster its position on the market and the company has recently revealed that it wants to increase both revenue and profit for fiscal 2014.