14 DAY TRIAL // A new set of rumors from media giant Vivendi suggests that the company might be getting ready to actually sell shares of video game publisher Activision Blizzard on the open market after failing to find another investor who was willing to make a bulk purchase.
The list of companies that Vivendi has already talked to includes: Disney, Microsoft, Tencent, and Take Two.
Neither of them has been interested in making the deal and Nexon, who was willing to deal, lacks the actual funds to make it happen.
Selling on the open market would be a desperate move for Vivendi because it would probably lead to a price drop for Activision Blizzard and would limit the revenue the parent company will get from the transactions.
The most recent NPD Group report for June also shows that the slump of the video game industry seems to be deepening, which probably means that investors will be unwilling to get their money into Activision Blizzard.