14 DAY TRIAL // After hearing a report that Sony will use the "Greatness Awaits" slogan for the PlayStation 4's marketing campaign, the company has just filed a trademark for the motto, apparently confirming its strategy.
The PlayStation 4 is expected to be released onto the market at the end of the year and Sony is making all the necessary preparations until then.
A part of these plans is the marketing campaign, which saw a big chunk of it leak last week, with a report confirming that the PlayStation 4 slogan will be "Greatness Awaits" and that commercials will include live action videos of PS4 titles like Killzone: Shadow Fall or Destiny.
Now, Siliconera has spotted a trademark filed by Sony for "Greatness Awaits" that practically confirms the promotional strategy of the company.
The trademark relates to video games and computer software as well as entertainment services, according to the trademark details, so it's pretty much all-but-confirmed by Sony.