It might force publishers to alter plans for next years

Jul 2, 2012 06:29 GMT  ·  By

A number of financial analysts have been reporting that parent company Vivendi has plans to sell its majority stake in video game publisher Activision Blizzard, which is evaluated at around 8.1 billion dollars (6.39 billion Euro).

A source from inside the company has said that Vivendi is trying to find a buyer who is willing to pick up its entire stake, but that it is also exploring the options of selling shares on the open market.

Reports are suggesting that Jean-Rene Fourtou, the chairman of Vivendi, is facing a lot of pressure to boost the share value of the company, which has been at a nine-year low recently.

Neither Vivendi nor Activision Blizzard has offered official comments on the rumors.

It’s also unclear what impact a sale might have on the video game publisher itself and some have suggested that it will be forced to unveil a number of future projects in order to reassure investors about its long-term prospects.