Sony announces that it is launching a new Greatness Exchange initiative, which will allow all gamers who own a PlayStation 3 and have earned Gold Trophies to enter a draw which can see them win some pretty exciting prizes.
The idea is to allow all those who have played PlayStation-branded games and have a PSN account to use their hard earned Trophies in order to have a chance at bigger rewards.
The most exciting prizes in the Greatness Exchange involve an all-expenses-paid trip to Amsterdam in order to visit developer Guerrilla Games, complete with two copies of Killzone: Shadow Fall and a special gift bag.
On November 15, when the PlayStation 4 launches, one lucky player will get access to a Mystery Box.
Sony plans to expand the PSN service for the next-gen console and make it a hub for a variety of player experiences.