A special Making Of feature goes behind the scenes

Oct 28, 2013 10:44 GMT  ·  By

After showing off the really impressive Invitation TV spot for the Xbox One next-gen console, Microsoft has now posted a special behind the scenes video, showing just how the commercial was made and what the various stars, from Liverpool soccer player Steven Gerrard, to Hollywood actor Zachary Quinto, think about the next-gen device.

The Xbox One is going to launch on November 22 in 13 countries around the world, and Microsoft is now kicking the marketing campaign for the next-gen console into overdrive by sharing new details about the device and posting fresh videos dedicated to its features.

In order to rival Sony's Greatness Awaits ad campaign for the PS4, Microsoft revealed last week the Invitation commercial that shows off all sorts of exclusive Xbox One titles in real life.

Now, a special video showing just how that commercial was made has just been revealed by the company, complete with feedback from stars like Zachary Quinto.

Check out the new footage above.