The next-gen console war has entered a brand new phase, as Microsoft has apparently begun offering a special deal to current PS3 owners who want to make the jump to the Xbox One, offering a $100 (€73) voucher to those who trade in their PS3 for an Xbox One.
The PS4 and Xbox One have been around for a few months and it seems that Microsoft has begun targeting a new category of gamers with a special promotion that's being sent to customers in the U.S., according to NeoGAF.
More specifically, existing PS3 owners can trade in their current console in Microsoft stores in exchange for a $100 (€73) discount voucher that can be applied towards buying an Xbox One.
As such, if you have a PS3, you can trade it in and get a Xbox One for just $399 (€294).
As of yet, not much else is known about the new promotion.