The strive for better visuals requires a lot of development money

Sep 23, 2013 13:11 GMT  ·  By

Call of Duty developer Infinity Ward has revealed that the emphasis on realistic graphics and better visuals has driven the costs of developing a game to new heights, making it much harder for smaller studios to break into the triple-A genre.

Infinity Ward has made a name for itself by creating the Call of Duty franchise and is currently getting ready to debut Call of Duty: Ghosts, the next-gen evolution of the series.

The studio's head, Mark Rubin, admitted to GameInformer that making big games was getting much more expensive due to the emphasis on graphics.

"It’s a scary thing, but games are becoming harder to make and more expensive to make," Rubin said. "And I feel like smaller studios are having trouble. I can’t speak for them, but I would think they are having trouble making big games that hit the big AAA market because they’re harder to do."

"People want better and better graphics, they want more realistic looking art assets, and that comes at a cost and that’s a hard thing to have to deal with."

Ghosts is expected to be the most expensive game in the series, as Infinity Ward created lots of new technologies and improved its existing engine.