14 DAY TRIAL // Video game developer Cie Games and Universal Partnerships & Licensing are working together in order to promote the upcoming Fast & Furious 6 in the social auto game Car Town.
Players will be able to use the in-game Regal Cinemas to see the trailer for the new movie and then purchase advanced tickets for the actual real-world movie.
Those who do so will get access to a virtual version of the 2013 Dodge Charger SRT8.
The game also gets access to the Fast & Furious Experience Hub, designed to deliver missions and garages based on the previous installments in the movie series.
When Fast & Furious 6 launches, three missions based on the new experience will be added to Car Town.
Dennis Suggs, president and chief executive officer at Cie Games, states, “Both aspects of this promotion speak to Cie Games’ mission to use great interactive content to reach consumers through cross-media integration to promote brands in a fun and unique way.”