Sony will probably take a loss on launch to drive sales

Apr 24, 2013 06:48 GMT  ·  By

Chris Roberts, the video game industry veteran working on Star Citizen, believes that the upcoming PlayStation 4 home console from Sony cannot be sold at launch for less than 400 dollars (308 Euro) as long as Sony wants to break even on each device.

The developer also thinks that a high price will not deter fans and that the video game industry will benefit from the launch of new home consoles.

He tells GamesIndustry.biz that “I think the console business will be healthy for quite a while, I think the PC business, the tablet business, the mobile business, they’ll all be healthy.”

Roberts still wants to work mainly on the PC because of the freedom the medium offers and the smaller number of people competing in the marketplace.

Star Citizen is a space sim that will be launched in November 2014.