Gamers will get titles that deliver more innovation and better quality

Aug 17, 2014 21:34 GMT  ·  By

The team at Activision working on Call of Duty: Advanced Warfare says that the new three-year development cycle for the first-person shooter franchise means that there's more space for failure and for the development of ideas that might never actually be implemented in the series.

Eric Hirshberg, the leader of the publishing arm of the company, is quoted by GamesIndustry.biz as saying that "That extra year of development time, particularly with the new consoles and the more powerful hardware, has really paid off thus far to iterate, innovate and try new things. To find out which things didn't work and have the freedom to fail in the creative process, so what goes on the disc is the best ideas."

At the moment, Treyarch, Infinity Ward, and Sledgehammer Games are all working on Call of Duty titles.

Activision has made the switch in order to make sure that the franchise is well positioned for the move to the new generation of home consoles from Sony and Microsoft and to keep the fan base satisfied in the long term.

Call of Duty: Advanced Warfare will be launched on November 4 and will include a redesigned multiplayer experience built around the exoskeleton tech.