14 DAY TRIAL // Media research firm Nielsen Media has said that the overall tracking buzz for the Call of Duty brand has increased by 400 percent after developer Treyarch and publisher Activision have announced the existence of Black Ops II, which will be launched during November of this year.
The NM Incite tracking service monitors more than 160 million sites, message boards and blogs and has seen a lot of excitement building up around the next Call of Duty title.
Mickey Campione, an analyst with NM Incite, has stated, “Historically, buzz has been at its highest around launch time for Call of Duty, generating up to 69,942 messages on a single day. As far as pre-launch buzz goes, today’s buzz total of 21,454 is second highest, only to May 31, 2011′s 21,728 messages. The buzz on came after Activision announced their Call of Duty: Elite online community.”
Nielsen also revealed that the leading platform, when it came to Black Ops II discussion, had been the Xbox 360.