14 DAY TRIAL // Video game publisher Electronic Arts is securing the rights to an Internet domain name which suggests that the upcoming Battlefield 4 will have a series of promotional content deliveries linked to the Axe brand of products.
The company has registered the name axebattlefield4sweeps.com, as spotted by NeoGAF.
It’s not clear whether those who get Axe products will be able to enter a sweepstakes for some unique content or whether a more traditional double experience promotion or something similar will be linked to the brand.
Official information will be delivered closer to launch date.
Battlefield 4 is the new first-person shooter created by DICE and it will offer both an emotional single player and new multiplayer mechanics.
Launch is set for late October on the PC and current-gen consoles, with the Xbox One and the PlayStation 4 getting the game when they become available.