The company says that it will continue to improve it

Sep 8, 2014 14:40 GMT  ·  By

Video game publisher Activision says that the newly launched Destiny is the most pre-ordered new intellectual property-based video game ever and that the companies involved in its development are determined to make sure that the quality level improves in the near future.

Eric Hirshberg, the chief executive officer of Activision Publishing, is quoted as saying that “Destiny has been a labor of love and a remarkable creative journey for everyone at Activision and Bungie. We feel that we have the opportunity to launch something huge - not just into the gaming landscape, but the pop cultural landscape. Arriving at our launch day with this much support and enthusiasm from fans and retailers is downright exciting. Moments like this just don't come around very often.”

The game was in beta earlier in the year and more than 4.5 million people took part, although not all of them then placed pre-orders for the title.

Activision has not offered an actual set of numbers for Destiny pre-orders, but other sources are saying that most gamers picked the title up on the PlayStation 4 home console from Sony, on which a number of unique pieces of content are delivered.

The first-person shooter aims to offer a complex social experience and Bungie has long-term plans for it, with the first downloadable content pack, The Dark Below, set to arrive before the end of the year.