The company has freedom to pursue more ambitious projects

Jul 29, 2013 06:05 GMT  ·  By

Colin Sebastian, an analyst watching the video game industry, believes that the separation of publisher Activision Blizzard from media conglomerate Vivendi is a win-win situation for both companies.

VG247 quotes him as saying that, "We believe this is a more favorable outcome for Activision shareholders than the alternative 'special dividend' or sale of Vivendi’s shares to an alternative strategic buyer."

Bobby Kotick, the leader of Activision, and a number of other executives have put together a package of more than 8 billion dollars (6.2 billion Euro) to buy shares back from Vivendi.

At a later date, other partners, including China's Tencent, will be able to buy more shares in the company.

Activision has also announced better than expected financial results although World of Warcraft has seen a decline in subscriptions down to 7.7 million.