Strauss Zelnick believes F2P games to be less engaging

Dec 4, 2014 15:53 GMT  ·  By

The Chief Executive Officer of Take-Two Interactive, Strauss Zelnick, has once again stated that free-to-play games aren't that great.

"The problem with the free-to-play model is 95-97 percent of people who engage with your content don't pay for it. 3-5 percent do; on a good day, 10 percent," he said on Wednesday, at the Credit Suisse Annual Technology Conference, where he revealed that he still hadn't changed his mind from last year.

Granted, hiding behind a hugely successful property such as Grand Theft Auto gives your words some weight, but Zelnick revealed that he believed that most free-to-play games were simply not high-quality content, which at the end of the day represents what you need in order to survive in the long term.

He was quoted by GameSpot offering the reason that, compared to the 3 to 5 percent paying customers in the free-to-play market, Take-Two's customers are 100 percent paying ones, who are attracted to the high standard of quality that the company offers.

He further opined that some of the major players on the market, like Zynga, did very well due to the fact that they used Facebook as a free acquisition platform, making a name for themselves and reaching a solid audience.

Another problem that Zelnick sees with free-to-play games is that they're usually not engaging enough, and he believes that surprising and delighting consumers with high-quality content is the key to long-term success, so, for the time being, Take-Two Interactive isn't considering publishing any free-to-play or freemium titles.

Take-Two Interactive games (10 Images)

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