The company might start a new advertising campaign

Oct 19, 2012 06:33 GMT  ·  By

Sony has just posted a brand new trailer on its YouTube page, teasing something called “The Reload” and featuring the same woman that appeared at the beginning of the its already famous “Michael” commercial.

Sony’s marketing efforts have decreased in popularity ever since it stopped doing commercials with its fictional vice-president, Kevin Butler, but the company might soon make a comeback in terms of advertising.

A special teaser has been posted to the PlayStation YouTube account, showing a woman reloading a gun while the power in her building gets cut.

The video then asks players to return to the YouTube account on October 23, when presumably the full version of the trailer might be released.

As of yet, however, it’s unclear just what The Reload is, as it might be a new commercial, marketing campaign, or even a game.