The new Swap Force toys add more customization options
Bobby Kotick, the chief executive officer of Activision Blizzard, believes that the Skylanders franchise has a bright future ahead of it in spite of competition from the upcoming Disney Infinity concept.The executive tells Gamasutra that, “we have a lot of confidence in the franchise for the longterm. I think we're delivering another great product this year.”
After the launch of Skylander Giants during 2012, the company is currently working on Swap Force, a new series of toys that are made up of two pieces that can be shared and combined in any way players want.
Speaking about Disney Infinity, Kotick adds, “We have a new competitor, and we're very likely to have more. But we've invested a lot against it, we've achieved a lot of good success so far, and we have high expectations for the franchise going forward.”
Skylanders Swap Force will be launched later during 2013.