Showdown Effect Gets One-Liner Site and New Video

The game uses the best known cliches of the action genre

Developer Arrowhead Studios and publisher Paradox Interactive are continuing their eccentric marketing campaign for the upcoming The Showdown Effect via special website filled with one-liners, all of them humorous, based on the cliches of the action movie genre.

The site generates a number of them and it’s quite clever in making fun of the genre, as the entire game experiences will do on launch.

The two companies are also launching a new video for The Showdown Effect which is attached to this article, featuring one of the over-the-top action scenes of the game.

Arrowhead Games plans to launch a closed beta stage for their game in the coming weeks, allowing a limited number of players to enjoy it and offer their feedback.

A full launch is expected during the first quarter of the year on the PC.

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