Developer Arrowhead Studios and publisher Paradox Interactive are continuing their eccentric marketing campaign for the upcoming The Showdown Effect via special website filled with one-liners, all of them humorous, based on the cliches of the action movie genre.
The site generates a number of them and it’s quite clever in making fun of the genre, as the entire game experiences will do on launch.
The two companies are also launching a new video for The Showdown Effect which is attached to this article, featuring one of the over-the-top action scenes of the game.
Arrowhead Games plans to launch a closed beta stage for their game in the coming weeks, allowing a limited number of players to enjoy it and offer their feedback.
A full launch is expected during the first quarter of the year on the PC.