Larry Hryb: Xbox 720 Marks the Beginning of a New Generation of Games and TV

The device will be officially revealed to the public in less than one month

Microsoft is poised to show off its next generation of consoles on May 21 in a big reveal event, but until then, the leading executives at the company have hinted that the new device might signal a big shift for the company and the industry.

Larry Hryb, the Xbox Live director of programming, is quoted by CVG as saying during an event that, “We'll mark the beginning of a new generation of games, TV and entertainment.”

Traditionally, Microsoft has positioned the Xbox 360 as the core gamer’s console, but that might change with the new generation.

Rumors have suggested that the company is preparing a home platform that will play video games, but will also focus on delivering television shows and other multimedia content.

The Xbox 720 is expected to launch before the end of the year.

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