14 DAY TRIAL // Microsoft has revealed that the Halo 4: Forward Unto Dawn live action web series it released back in 2012 ahead of the Halo 4 game has been a successful experiment, managing to get people interested in the new Xbox 360 title.
Halo 4 came out in November of 2012 onto the Xbox 360 and, for the first time ever, a special prologue live action web series was released in the weeks before launch.
That series, Halo 4: Forward Unto Dawn, did wonders for the franchise, according to Microsoft's Phil Spencer.
"I think it helped us with the launch of Halo 4," he told OXM. "But it also was just a thing people liked to watch. I think it helped growing what IP is capable of and getting people to understand the stories and characters."
"I also think going into the launch of any game, it's a nice tie-in; we learned that with Forward Unto Dawn where you can get people upbeat and excited about the IP and bring it as part of your overall launch momentum."
Microsoft is preparing to release a Halo TV series, besides a special Halo game for Xbox One.