The team is using it to promote the new undead powered game

Nov 21, 2012 07:33 GMT  ·  By

The development team at Tehcland and publisher Deep Silver are eager to keep the player base interested in the upcoming Riptide sequel for their 2011 hit Dead Island and they are now promoting the game using Sam and Chamillionaire and their No Room In Hell video.

The fiction behind the video is that the label for the rapper, Diamond Horde, has chosen to keep his memory alive, after he vanished on the island of Banoi, after a mysterious event that fans will recognize as a good old fashioned zombie breakout.

No Room in Hell is a sort of follow-up on Who Do You Voodoo and the video was created by Don Tyler.

Dead Island: Riptide is set to arrive on the PlayStation 3, the Xbox 360 and the PC during April 2013.